In 1980 Willy Braillard left his job as Manager of the Mail Order department of publishing house Hachette Benelux to found the first address brokerage company in Belgium, S.A. Willy Braillard.

A pioneer in the development of behavioural data bases, he is a very active player in the creation of this type of file and the development of complementary products in this area.

In 2006, his daughter Alexia joined the team after completing her university studies in communication.

Over the last few years, the two generations have been able to compare their ideas and visions about developments in the marketplace!